Internal reference
Page grouping map
One band, one job. Before adding anything to the homepage, check this map — if a topic already has a destination route, deepen that page instead of adding another band.
Homepage bands, in order
| Band | What it owns | Destination route | Why it was grouped |
|---|---|---|---|
| Hero + value estimator | Positioning and instant pricing signal | /estimators | One entry point for pricing curiosity; the full estimator suite lives on its own route. |
| Testimonial strip | Social proof, inline | /case-studies | Reviews sit inside surrounding content instead of owning a full band. |
| Reality check | Margin diagnostic | /estimators | Interactive diagnostic kept on the homepage because it qualifies visitors early. |
| Services bento + Everything included | All service detail | /services | Merged the old Service Ledger and Scope disclosure bands into one strip; the numbered ledger now lives with the services. |
| Who we serve | Segment routing | /industries | Segment detail belongs on industry pages, not repeated on the homepage. |
| How onboarding works | Process expectations | /onboarding | Four steps only; the real intake flow is its own resumable route. |
| Books health check | Lead capture | /schedule | Single lead form on the homepage so conversion is not split across bands. |
| Certifications | Trust and credentials | /about | Badges only; the full credential and impact detail sits on the About page. |
| FAQ + final CTA | Objection handling | /pricing | Pricing questions resolve on the published price list rather than expanding the homepage. |
Content moved off the homepage
| Band | What it owns | Destination route | Why it was grouped |
|---|---|---|---|
| Launch & growth advisory | Formation, plans, models, credentialing | /services#launch-growth | Moved off the homepage — it duplicated the services bento and pushed the CTA below the fold. |
| Service ledger | Numbered index of every engagement | /services | Belongs with the services grid; on the homepage it repeated the bento tiles. |
| Scope disclosure | What is included each month | /services | Folded into the compact 'Everything included' strip inside the services bento. |
| Healthcare content | Billing, credentialing, facility guides | /healthcare | One hub fronts medical billing, credentialing, and the six facility guides. |
| Phoenix metro city pages | City-level SEO content | /locations | Kept at their original URLs but grouped under the locations hub so nothing is orphaned. |
Rules of thumb
- Each homepage band gets one job and one primary link out.
- Detail lives on the destination route; the homepage only summarises.
- Never duplicate a band — extend the owning route instead.
- Existing public URLs keep working; group them rather than redirect them.