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Business Plan Writing

A plan lenders, investors, and licensors accept.

Investor- and SBA-grade business plans built around real numbers: market sizing, operating model, staffing, and a funding request the reader can underwrite.

Schedule Discovery Call

What's included

  • SBA / lender-format written plan
  • Market, competitor, and pricing analysis
  • Use-of-funds and repayment narrative
  • Investor pitch deck companion

Built for

  • SBA 7(a) and 504 loan applicants
  • Founders raising a friends-and-family or seed round
  • Practices applying for licensure or certificate of need
  • Franchisees and acquisition buyers

2–3 wks

Typical turnaround

3

Deliverables from one engagement

Included

Lender revision rounds

How engagements work — Fixed project fee by complexity and funding amount, with an expedited option for deadline-driven applications.

The problems we solve

Your bank rejected the plan as 'not underwritable'.

Plans written in lender format with the financial exhibits, DSCR, and use-of-funds underwriters look for first.

The numbers in the plan don't match the model.

One integrated model drives the narrative — every figure in the text traces back to a schedule.

Market sizing is a guess.

Bottom-up market and competitor analysis using real local data, not a national statistic.

You need a deck and a plan and a projection.

One engagement produces all three from the same source, in consistent branding.

Full scope of work

The plan

  • Executive summary and company overview
  • Market, competitor, and customer analysis
  • Operating plan, staffing, and facilities
  • Marketing, sales, and growth strategy

The numbers

  • 3–5 year projected income statement, balance sheet, and cash flow
  • Use of funds and repayment / DSCR schedule
  • Break-even and sensitivity analysis
  • Assumption appendix a lender can audit

The package

  • Investor pitch deck companion
  • One-page executive teaser
  • Lender Q&A prep and revision support
  • Editable source files handed over at close

Where the money comes back

Every engagement is scoped against a return: cost removed, margin recovered, cash pulled forward, or exposure closed.

Lender-format plan, fewer rejections

A plan structured to SBA and bank underwriting expectations reduces the back-and-forth that comes from a generic narrative. Missing sections are the most common reason a loan file stalls in review.

Pricing model tested before launch

A competitor and pricing analysis built before you set rates can prevent underpricing that erodes margin for years. A $5 pricing gap on 500 units a month compounds to $30K annually.

Use-of-funds tied to repayment

A narrative that maps each dollar requested to a specific use and repayment source gives underwriters what they need to size the loan without follow-up questions.

Staffing model prevents overhire

An operating and staffing model tied to revenue milestones can prevent adding payroll before the volume exists to support it, protecting cash runway in year one.

What actually lands in your inbox

  • SBA/lender-format business plan

    Project

    A written plan structured to the sections underwriters expect: executive summary, company description, market analysis, operations, management, and financials.

  • Market and competitor analysis

    Week 1

    A written breakdown of your target market size, direct competitors, and positioning, sourced from public data and your own industry knowledge.

  • Pricing analysis

    Week 1

    A comparison of competitor pricing against your cost structure, identifying the margin range your pricing needs to fall within.

  • Operating and staffing model

    Week 2

    A staffing plan tied to revenue thresholds, showing when each role gets added and what it costs against projected margin.

  • Use-of-funds and repayment narrative

    Week 2

    A section mapping the requested loan or investment amount to specific uses, paired with a repayment source and schedule narrative.

  • Three-year financials and pitch deck

    Week 3

    Three-year projected income statement, balance sheet, and cash flow tied directly to the plan narrative, plus a companion investor pitch deck.

What working with us feels like

Single advisor through funding

Julius Ndahiro drafts the plan and stays engaged through lender questions, so you are not translating between a writer and your banker.

Structured intake, not a blank page

A guided intake document walks you through market, operations, and financial inputs so you provide facts and decisions, not prose.

Two revision rounds included

After lender or SBA feedback, two rounds of revisions are included in the fixed project fee, addressing underwriter comments directly in the document.

Plan and deck delivered together

The written plan and an investor pitch deck are built from the same financial model, so the numbers your lender sees match what you present in a meeting.

Benchmarked against the usual option

  • Plan structureTemplate business plan with generic filler sectionsPlan structured to SBA and lender underwriting checklist requirements
  • Financials linkageNumbers copied in without tying to plan narrativeThree-year financials built from the same model as the narrative
  • Pricing analysisPricing set by guesswork or round numbersPricing analyzed against competitor rates and margin targets
  • Lender feedback handlingNo revision process, plan resubmitted as-isTwo revision rounds included to address underwriter comments
  • Pitch materialsSeparate deck built by a different person or templateInvestor deck built from the same model as the written plan

Your first 90 days

  1. Week 1

    Market and pricing analysis

    Intake session completed, market sizing and competitor pricing research delivered as the foundation for the plan narrative.

  2. Week 2

    Operations and funding narrative drafted

    Operating and staffing model built, and the use-of-funds and repayment narrative drafted to match your requested loan or investment amount.

  3. Week 3

    Financials and deck built

    Three-year financial projections completed and tied to the plan, with the investor pitch deck drafted from the same figures.

  4. Week 4

    Review and revisions

    Full plan reviewed with you, submitted to your lender or investor, and revised up to two rounds based on their feedback.

Platforms included

Configuration, integration, and day-to-day administration are part of the fee — you are not billed to keep your own systems running.

The cost of leaving it alone

  • Plan lacks lender-required sections

    An underwriter who cannot find use-of-funds or repayment detail sends the file back for revision, adding weeks to a loan decision timeline.

  • Pricing set without competitor data

    Pricing below the market range compresses margin from the first sale, and raising prices later is harder than setting them correctly at launch.

  • Financials disconnected from narrative

    Numbers that do not reconcile with the plan's staffing and growth assumptions raise credibility questions during underwriter review.

How we run it

  1. 01

    Intake

    Two working sessions to capture the model, market, and funding ask.

  2. 02

    Draft

    Narrative and financials built together so they never contradict.

  3. 03

    Review

    You mark it up; we revise — revisions included, not billed.

  4. 04

    Deliver

    Final PDF, deck, and editable files, plus support through lender questions.

Why clients choose us over the firm down the street

Written by accountants

The financial exhibits are built by the people who build real financials — that's what underwriting actually reads.

SBA-format native

Structured the way SBA lenders expect, which shortens back-and-forth.

Revisions included

Lender comes back with questions? Revisions are part of the fee, not a change order.

You keep the model

Editable spreadsheet handed over so the plan stays alive after funding.

Talk through your situation

Common questions

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